“The success of the Austin Powers franchise has generated great results for a wide variety of promotional partners,” says Matt Lasorsa, Senior Vice President of Marketing, New Line Home Entertainment. “Austin Powers in Goldmember will clearly be the comedy event title of the season while offering the opportunity for consumers to reap the benefits from multiple cross-promotional programs.”

Austin Powers In Goldmember Shagnificent Promotions
New Line Home Entertainment has joined forces with an impressive team of promotional partners, providing over $8-10 million in additional media support for the home entertainment release.

AOL
Hosting a sweepstakes for a trip for two to Japan (sponsored by Radisson), as well as hundreds of other groovy giveaways. AOL members will also be able to download deleted scenes and special preview features from the DVD.

Motorola and T Mobile
Conducting a national promotion supported by print, television, online and in-store materials, as well as an Austin-themed gift with purchase.

Radisson
Radisson is offering a Shagadelic Radisson Go Package with a coupon good for 10% off already groovy rates, free breakfast for two, a Radisson Go Pack loaded with gifts, munchies and more and a upgrade at check-in if available. Radisson is also tying in with a national radio promotion, giving away 200 weekend getaway packages.

Maverick Records
Maverick will be repromoting the smashing soundtrack with a print, radio and online campaign, as well as a consumer offer for a $5 rebate with purchase of the soundtrack and DVD.

Pepsi
Pepsi will be tying in with the release at the retail level with a gift with purchase and instantly redeemable discounts.

Coupon Book
A 16-page coupon book carrying more than $50 in savings and discounts will accompany Austin Powers In Goldmember. Packaged into both the DVD and VHS, the booklet carries valuable offers from promotional partners, including T Mobile, Motorola, Maverick Records, Radisson, and licensed merchandise. Included in the coupon booklet is an offer for a free microphone (available by mail) to be used in association with the Revoice feature on the DVD-ROM. Additional savings include a $5 mail-in rebate from New Line Home Entertainment for consumers who buy the Austin Powers In Goldmember DVD and one other infinifilm™ DVD.

For more information about Austin Powers in Goldmember, visit www.austinpowers.com. To download Austin Powers in Goldmember VHS and infinifilm™ DVD box art and screen shots, and for other New Line Home Entertainment press releases and photos, visit New Line’s website at www.moviepublicity.com.