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The Lord of the Rings |
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“The Lord Of The Rings: The Fellowship Of The Ring” DVD/VHS Promotional Partners |
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Los Angeles, CA (March, 26, 2002) The August 6th release of The Lord of the Rings: The Fellowship of the Ring on DVD and VHS will be heralded with a slew of sweepstakes, coupon and rebate offers, and a roster of promotional partnerships worthy of the internationally acclaimed, award-winning blockbuster. A Lord of the Rings national sweepstakes program, supported by the film’s promotional partners, is scheduled to include links with AOL channels and EA’s GameSpot website. The grand prize for the sweepstakes will be a trip-for-two to New Zealand, courtesy of Air New Zealand, Newman’s South Pacific Vacations and Tourism New Zealand, with other prizes to include KIA Sorentos, a $250 shopping spree on www.lotrshop.com, and official Lord of the Rings merchandise. “We’ve been delighted with the positive response of promotional partners across such a wide spectrum of industries,” says New Line Home Entertainment President and Chief Operating Officer, Stephen Einhorn. “The Lord of the Rings is clearly a prestigious property with which companies want to be associated.” The Lord of the Rings National Promotions New Line Home Entertainment has joined forces with an impressive fellowship of promotional partners, providing over $9 million in additional media support for the home entertainment release. Kia Motors America Major marketing partnership that will launch with the August 6 release of The Lord of the Rings: The Fellowship of the Ring on DVD and VHS and the concurrent national introduction of the Kia Sorrento, the auto-maker’s new mid-sized SUV. Details include:
Nokia and Cricket Nokia and Cricket team up with New Line this fall to create an incredibly high-value consumer promotion. Cricket, a subsidiary of Leap Communications is Nokia's largest CDMA carrier partner. They are in 40 GMA's, 6,000 stores, 3.2MM users. Details:
Air New Zealand and Tourism New Zealand New Line, Air New Zealand and Tourism New Zealand partner for the home entertainment release of The Lord of the Rings. New Line Home Entertainment continues a successful partnership with Air New Zealand, Tourism New Zealand and Newmans South Pacific Vacations that began with the theatrical release of the film. Promotional activity includes giveaways through radio, television and online in major US markets. Home Entertainment Prize winners will received a New Zealand - Home of Middle-earth-Fly / Drive vacation for two flying with Air New Zealand to the spectacular regions used for filming. To explore Middle-earth the same prize package can be booked by calling a travel agent or Newmans South Pacific Vacations at: 1 800 416 0667 or log on to: www.newmansvacations.com/middleearth.com.on . While in New Zealand visitors can explore the regions used for filming - a road trip that will take them from mountains and volcanoes to farmland and forests. Gateway/Intel Gateway and Intel's joint campaign to create excitement for the home entertainment release includes a gift with purchase of The Lord of the Rings DVD, as well as an insert in the DVDs offering a substantial discount on the Gateway/Intel broadband package and an in-store promotion with a sweepstakes to win a trip for two to New Zealand. The broadband package includes a specialized Intel Pentium 4 computer with DVD capabilities as well as access through the Broadband carrier AOL. The national television and radio campaign, will launch in August 2002 and run through September 2002. Absolute Concepts, who initiated the promotion and catalyzed the partnerships will manage and execute the $3 million media campaign, partnership, sweepstakes and GWP fulfillment. Coupon Book Priced to own at $22.94 on VHS and $29.98 on DVD, The Lord of the Rings: The Fellowship of the Ring will be accompanied by a 28-page coupon book carrying more than $300 in savings and discounts. Packaged into both the DVD and VHS, the booklet carries valuable offers from promotional partners, including Air New Zealand, Newman’s South Pacific Vacations and Tourism New Zealand, Kia, and Gateway, as well as offers from The Lord of the Rings efficacies licensees such as Noble Collection, Electronic Arts, Houghton Mifflin, Decipher, ToyBiz, and Sideshow Weta. Additional savings include discounts at New Line's www.lotrshop.com and a $10 New Line Home Entertainment mail-in rebate. |
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| New Line Home Entertainment distributes all of New Line Cinema and Fine Line Features theatrical films on video and select titles on DVD, including the new premium DVD brand infinifilm™. The Company also distributes feature films and non-theatrical programs acquired or produced by New Line Home Entertainment and New Line Television. Founded in 1967, New Line Cinema is the leading independent producer and distributor of theatrical films and licenses its programming to ancillary markets including cable and broadcast television as well as in all international markets. New Line Cinema is a unit of Time Warner. | |
| For screener copies or artwork, please mail your request to Frank Reifsnyder, New Line Home Entertainment 116 N. Robertson Blvd., Los Angeles, CA 90048, fax your request to 310-854-0602 or e-mail requests@newline.com. | |
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CONTACTS Jennifer Sandler New Line Home Entertainment 310-967-6992 jennifer.sandler@newline.com |
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| ™ & © MMVII New Line Productions, Inc. All Rights Reserved. PRIVACY POLICY | Terms of Use |
